2019
Singapore

Cartier
Clash de Cartier Launch Exhibition
Pop-ups & Experiential Exhibitions
This pop-up takes on the collection’s theme of duality via contradictions and juxtapositions -a series of immersive rooms that explore the venerating dichotomy of the jewellery line and furnished with unique optical illusion details.
Key features of the pop-up included a cafe where guests can receive a complimentary drink, The Bookstore where literature of various genres and themes decked the shelves and tables, as well as a personality test that rewards you with a personalised typewritten Haikus by poets stationed in the room.
Finally, there is the Record Store, where soundscapes take centerstage with highly focused sound showers amplifying the Clash de Cartier playlist.
Lumina's scope of work included:
• Venue sourcing and management
• Conceptualisation and creative direction
• Design and set production
• Experiential proposal
• Daily operations