2023
Singapore

Chanel
Cruise 24
Luxury, Fashion, Lifestyle Events & Galas
A story of creative encounters at the intersection of dance, music and cinema, Chanel playfully revisits fun popular activities such as gym class or roller skating while offering a refreshing dive into nouvelle vague Agnès Varda’s filmography and dedicated key moments about Chanel and cinema.
A joyful celebration of creativity and togetherness drawing from the colourful and festive 80s disco Californian aesthetics, the event was a private viewing for press, media and top clients and prospects to discover the story and explore the collection.
Lumina's scope of work included:
• Venue sourcing
• Local design adaptation of brand guidelines
• Model presentation management
• Daily hospitality and operations management