2023

Singapore

Chanel

Cruise 24

Luxury, Fashion, Lifestyle Events & Galas

A story of creative encounters at the intersection of dance, music and cinema, Chanel playfully revisits fun popular activities such as gym class or roller skating while offering a refreshing dive into nouvelle vague Agnès Varda’s filmography and dedicated key moments about Chanel and cinema. ​

A joyful celebration of creativity and togetherness drawing from the colourful and festive 80s disco Californian aesthetics, the event was a private viewing for press, media and top clients and prospects to discover the story and explore the collection.​


Lumina's scope of work included:

• Venue sourcing
• Local design adaptation of brand guidelines
• Model presentation management
• Daily hospitality and operations management

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