Hermès

Fitness meets fun at this unconventional event that immerses visitors in the world of Hermes' fashion accessories, the perfectly offbeat companions for sport.

Over 10 days, this free entry event transformed 16 Orchard Road into multi-levelled zones that emphasized moments of light-hearted fun in Hermes’ signature style, while providing immersive fitness activities that support healthy living. A robust schedule of workout activities and entertainment was curated for all public visitors daily that brought them in close contact with Hermes products in a manner they have never imagined before.

Lumina's scope of work included:

• Facade design
• Venue refurbishment works
• Production management
• Sourcing and managing various performances and activities
• Event and daily operations