Hermès Horloger

Our agency collaborated with Hermès Horloger to create Simple Shapes, an elegant event that celebrated the shape of the new timepieces' design.

From sourcing a distinctive venue to crafting spatial layouts, custom design, to producing the musical performance, we transformed the space into a refined, immersive showcase that embodied the essence of Hermès’ watchmaking philosophy.

Through engaging activations and meticulous attention to detail, guests experienced the elegance of minimalist forms, highlighting the harmony between simplicity and sophistication that defines the new Hermès Horloger collection.

Lumina's scope of work included:

• Venue sourcing and management
• Set design and production
• Performance proposal and creative direction