Richard Mille x Smiley

The Smiley, drawn by Franklin Loufrani just over 50 years ago, has become an established symbol in the collective consciousness. It serves as the embodiment of positivity, joy and sharing and has played a major role at the heart of pop culture across several creative generations. This leading role was enough for the teams at Richard Mille to launch into the creation of an emotion-driven watch emphasising all these values. Launching the RM88, limited to 50 pieces in the world.

Lumina led the creative conceptualisation of the event, the event programming, performance line-up including producing music specially curated for the brand as well as an intricately detailed lighting, audio and sound programming, and transforming MARQUEE into a setting fit not just for partying but also for a sit-down dinner.

Lumina's scope of work included:

• Creative conceptualisation and content creation
• Curation of performances
• Event programming
• Lighting design and choreography
• Event and operation management