2024
Thailand
Shiseido
Journey of Potential Launch Event
Pop-ups & Experiential Exhibitions
SHISEIDO unveiled 'Journey of Potential’ – its first APAC event to launch newly revamped Vital Perfection Uplifting & Firming Advanced Cream. The event was graced by global icons and influencers from 10 markets in the Asia-Pacific, including friends of SHISEIDO Win Metawin, Alice Ko, Violette Wautier and Lee Sung Kyoung.
Lumina's scope of work included:
• Conceptualisation and creative direction
• Design and production
• Technical direction, including interactive mapping concept
• Operations management