Van Cleef & Arpels

VC&A launched a range of new interpretations of the Perlee range with a collaboration with French artist Arthur Hoffner. The launch events were held in Singapore, Bangkok and Kuala Lumpur. The highlights of the pop-up included mechanical and digital interactions, to symbolise the sense of flowing movement embodied by the collection.

Each city had its own unique propositions. Lumina closely collaborated with VC&A to realise the vision on the creative and experiential fronts.

Lumina's scope of work included:

• Venue management
• Conceptualisation and creative direction
• Spatial planning and set production
• Entertainment and performance management
• Hospitality and operations management
• Experience proposal and management